As CEO, Obie will be in charge of the growth of the brand domestically and internationally. He will work closely with the advisory board on strategy and execution. Obie was the co-founder and CEO of Coldwell Banker Commercial (CBC) Alliance, where he was responsible for the overall operations and strategic growth of the company. The firm had grown from a startup to 10 offices in key major markets, 250 professionals, approximately 10 million square feet under management, and over $2 billion in transactions. In March of 2016, he and his investors sold the company to the #1 CBC affiliate. Prior to launching CBC Alliance, Mr. Walli spent over 10 years in a variety of roles at CBC brand corporate headquarters. As Vice President of Operations, he was responsible for the entire brand’s operational objectives. Earlier positions he held include Senior Analyst, Mergers and Acquisitions for NRT; and Analyst, Mergers and Acquisitions at Prudential Securities.

As President, Brad will be responsible for the development of the network’s platform. This includes investor relations, Asset/Property management services, technology, and strategic partnerships. Brad founded REalta Group, one of the country’s most respected Asset Management firms, in 2005 with his father, Barry Pincus. He is responsible for a team of top professionals who manage commercial and industrial assets in New York and throughout the nation. Brad handles the day-to-day asset management operations of REalta and works closely with the property management and accounting team to ensure that everything is completed in a timely and orderly fashion with the proper checks and balances. He also interacts with the brokerage teams for each property to track deal flow and activity and negotiate deal terms. He protects asset values for owners and investors of such trophy properties as New York City’s Woolworth Building.

With over 30 years of industry experience, Barry brings unparalleled knowledge and care to each assignment. As co-founders of REalta Group, he and his son, Brad, have developed a national business, adding new service lines and expanding an impressive client base. In addition to trophy assets and signature projects in New York City, Barry is involved in the acquisition and management of commercial and industrial properties as well as new development projects in several states across the country.

Bruce has more than 25 years of experience in all aspects of real estate asset management. He is known as a pioneer in the commercial real estate sector for his foresight in the use of industrial real estate assets. As one of the largest industrial landlords in New York State, he altered the concept of light manufacturing in Brooklyn’s Industry City to include technology start-ups and art studios. Bruce’s decision generated new demand by different business lines that had not been historically part of the community. Bruce entered the Real Estate business in 1984 as an industrial broker for Helmsley-Spear Inc., working on projects on the west side of Manhattan and in Brooklyn. He became the Director of Real Estate and Managing Member of Industry City in March of 1986. Bruce and his partners have amassed a portfolio in excess of 20,000,000 square feet nationwide.